Pick Cloaked to stop handing out your real email and phone number. Pick Incogni for the widest hands-off broker removal. Pick DeleteMe if you want detailed reports showing what was found and removed.
- Cloaked sends opt-out requests to more than 120 data brokers and adds email and phone aliases, a password manager and spam call screening.
- Incogni sends removal requests to more than 420 data brokers, using privacy laws, and has a 30-day money-back guarantee.
- DeleteMe's team sends opt-outs manually, rescans every 90 days and sends quarterly privacy reports.
- Approximate prices as of the video: Cloaked about $12/month, Incogni about $16/month or $95/year, DeleteMe about $11/month billed annually.
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If your phone keeps buzzing with scam calls and your inbox is full of junk, part of the reason is that your personal details are bought and sold by data brokers. Cloaked, Incogni and DeleteMe all try to shrink that footprint, but they start from different places.
In the video, Consumer Research Studios walks through how each one works, what it costs and who it suits. Cloaked tries to stop your real details from spreading in the first place. Incogni and DeleteMe focus on getting what is already out there taken down. None of them can scrub you from the internet completely; they reduce how much of your information is listed and how easy you are to reach.
Quick verdict
There is no single winner here, because the three solve different problems. Cloaked is the pick if you sign up for things often and want control over who can reach you. Incogni is the best hands-off cleanup, covering the most brokers of the three at a low yearly price. DeleteMe is the most thorough if you want proof: quarterly reports, some with screenshots, and automatic rescans every 90 days.
Who should skip each one
Skip Cloaked if you do not want to change habits. It works by giving out aliases instead of your real details, and the video admits it takes a few days to get used to. Its broker removal covers more than 120 brokers, fewer than Incogni's 420-plus.
Skip Incogni if you want detailed visibility. The video describes its dashboard as very simple, with little in the way of visuals, and notes that some basic information may still appear depending on where you live. Results also take time: the first week or two is mostly initial requests going out.
Skip DeleteMe if you were hoping to use its masked phone numbers for everything. The video notes masked numbers do not work with two-factor authentication, so you still need your real number for that.
What they have in common
All three send opt-out or removal requests to data brokers on your behalf, which over time can mean less spam, fewer odd calls and fewer people search sites listing your details. All three offer family plans. Cloaked and DeleteMe both include email and phone masking tools on top of removal. The difference is emphasis: prevention for Cloaked, automated cleanup for Incogni, and reported, repeated cleanup for DeleteMe.
Cloaked: prevention first
Whenever you sign up for a store account, a free trial or anything that asks for an email or phone number, Cloaked gives you an alias. These are not throwaways: messages and calls forward to your real inbox or phone, and you can reply through them as normal. When you no longer want to hear from that company, you delete the alias.
On top of that, Cloaked includes a removal tool that automatically sends opt-out requests to more than 120 of the biggest data brokers. It also works as a password manager, stores two-factor codes, monitors the dark web for leaks and screens spam calls before they reach you. The idea is to replace four or five separate tools with one. The video's verdict is that it takes some getting used to, but after a few days it feels natural and is hard to go back from.
Incogni: hands-off cleanup
Incogni takes the opposite approach and cleans up what is already out there. You sign a short digital authorization, and it uses privacy laws to send removal requests to more than 420 data brokers, follows up, and confirms removals once they are processed. Requests target brokers that operate in your region, which keeps the effort focused.
After setup it runs in the background. Your dashboard shows how many requests were sent, which are still processing and how many removals are confirmed. According to the video, the first week or two is mostly initial requests, and the impact becomes more noticeable after that: less spam, fewer odd calls and fewer people search listings. There is a 30-day money-back guarantee.
DeleteMe: manual removal with reports
DeleteMe has been around the longest of the three and is often the first name people find. You enter basic details such as your name, past addresses, phone numbers and emails, and its team sends opt-out requests to brokers manually. It is not a one-time cleanup: it rescans every 90 days and resubmits requests automatically if your data reappears.
Its standout is the quarterly privacy report, which shows which brokers had your information, what was removed and what is still in progress, and some include screenshots. DeleteMe also includes email masking, phone masking and virtual cards. The presenter says they do not use all of them all the time, but finds the email aliases useful for random sign-ups and the virtual cards handy when buying from a site they do not trust.
Head to head
| Cloaked | Incogni | DeleteMe | |
|---|---|---|---|
| Main approach | Aliases to prevent leaks | Automated broker removal | Manual broker opt-outs, repeated |
| Broker coverage | 120+ brokers | 420+ brokers | Not given in the video |
| Ongoing checks | Automatic opt-out requests | Follow-ups and confirmations | Rescans every 90 days |
| Reporting | Not described in the video | Simple dashboard with counts | Quarterly reports, some with screenshots |
| Email and phone masking | Yes, unlimited aliases on family plan | No | Yes, plus virtual cards |
| Other extras | Password manager, 2FA codes, dark web monitoring, spam call screening | 30-day money-back guarantee | Masked numbers do not work for 2FA |
| Individual price | About $12/month or $120/year | About $16/month or $95/year | About $11/month billed annually |
| Family plan | Up to 4 people, just under $30/month or about $300/year | Up to 5 people, about $32/month or $190/year | Up to 4 people, about $21/month |
Prices are approximate and as of the video. DeleteMe also has a couples plan at about $19 a month, or about $15 a month on a two-year term.
Pricing and family plans
On a yearly basis, Incogni is the cheapest individual option at about $95, against about $120 for Cloaked and about $11 a month billed annually for DeleteMe. For families, DeleteMe's plan for up to four people at about $21 a month is the lowest monthly figure in the video. Incogni covers the most people, up to five. Cloaked's family plan, for up to four people at just under $30 a month, costs the most but also includes unlimited aliases, identity monitoring, password storage and $1 million in identity theft insurance, according to the video. These figures change, so check current pricing before you commit.
Ease of use
Incogni asks the least of you: sign the authorization and let it run. DeleteMe is also hands-off, but gives you more to read through in its reports. Cloaked is the most involved, because it changes how you share your details every time you sign up for something. The video calls it easy and modern once you are used to it, but it does require the habit.
Which to pick
- Get Cloaked if you sign up for things often and want to stop spam before it starts, with aliases, a password manager and call screening in one app.
- Get Incogni if you want something that quietly cleans up your data across the most brokers with no setup beyond the first form.
- Get DeleteMe if you want the most visibility, with regular reports and rescans every 90 days so reposted data gets caught.
Some people combine a prevention tool like Cloaked with a removal service, since the two approaches cover different halves of the problem.
Pros and cons
What works
- Cloaked: email and phone aliases that forward and let you reply.
- Cloaked: password manager, 2FA codes, dark web monitoring and spam call screening included.
- Incogni: widest broker coverage of the three at 420+, with a 30-day money-back guarantee.
- DeleteMe: quarterly privacy reports, some with screenshots, and rescans every 90 days.
- DeleteMe: masking tools and virtual cards on top of removal.
What doesn't
- Cloaked: takes a few days to adjust; smaller broker list.
- Incogni: very basic dashboard; some info may remain depending on where you live; results take a couple of weeks.
- DeleteMe: masked phone numbers do not work for two-factor authentication.
Frequently asked questions
What is the difference between Cloaked and Incogni?
Cloaked focuses on prevention by giving you email and phone aliases, and it also sends opt-outs to more than 120 brokers. Incogni focuses on removal, sending requests to more than 420 brokers and following up for you.
Is Incogni or DeleteMe better?
Incogni covers more brokers according to the video and is cheaper per year. DeleteMe gives more visibility, with quarterly reports, some with screenshots, and rescans every 90 days. Pick Incogni for hands-off coverage and DeleteMe for proof of what was removed.
How long do data removal services take to work?
Not overnight. For Incogni, the video says the first week or two is mostly initial requests, with the effect becoming more noticeable after that. Some basic details may still appear depending on where you live.
Can I use DeleteMe's masked phone numbers for two-factor codes?
No. According to the video, masked numbers do not work with two-factor authentication, so keep your real number for that.
Which has the best family plan?
It depends on what you need. DeleteMe's is the cheapest monthly at about $21 for up to four people, Incogni covers up to five for about $32 a month, and Cloaked's plan for up to four costs just under $30 a month but adds aliases, password storage and $1 million in identity theft insurance. Prices are approximate and as of the video.
All three can reduce how much of your information is out there, and the right one depends on how involved you want to be. Cloaked changes how you share your details going forward. Incogni does the cleanup quietly in the background. DeleteMe does the cleanup and shows its work. Decide which of those matters most to you, and start there.
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