How we test

1. We choose what to test from what readers are buying

   We start with the questions people are actually asking: what they search for, what comes up in comments on our videos, and which products in a category sell the most. A product makes the list when a real buyer is deciding on it. A brand asking us, or paying a higher commission, does not put it on the list.

2. We get the product the way a customer would

   Some products we buy ourselves and some are sent to us by the brand. Either way we go through the same order, setup, sign-up or delivery steps a customer does, because the unboxing, the onboarding and the fine print are part of what you are paying for. A free product never comes with a promise of a good review, and brands do not see a review before it is published.

3. We use it for real, on camera

   Testing means living with the product, not a five-minute first look. Mattresses and pillows are slept on for weeks. Apps are installed and used day to day, including the settings most people never open. Food and pet products are made, served and eaten. Services are signed up for, used, and then cancelled so we can report how easy leaving is. The video shows all of it, so you can check our claims against the footage.

4. We test the same things for every product in a category

   Each category has a fixed checklist so products are compared like for like. Mattresses: firmness, pressure relief by sleep position, edge support, motion transfer, heat, and the trial and warranty terms. Software: setup, the features that matter for the job, what the free plan leaves out, price at renewal, and how cancellation works. Food and pets: taste, how the pet took to it, prep time, cost per serving with shipping, and how easy it is to pause or skip. Travel eSIMs: coverage where we used it, real speeds, price per gigabyte, and setup before the flight.

5. We write it up with the downsides first

   The review is written from the test notes and the footage by the person who did the testing. Every review states who should skip the product before it says who should buy it, names the deal-breaker, and links the video it came from. Claims a company makes about its own product are attributed to that company and never presented as our results.

6. A second person checks it before it goes live

   Before publishing, an editor checks every number, price and policy against the brand's own pages and the footage. If a claim cannot be checked, it comes out. When a product changes, its price moves or its terms change, we update the review and the date at the top shows the last full check, not a cosmetic edit.

7. Rankings follow the test results

   Best-of lists are ordered by how the products did in our tests, then by value at the current price. Every pick carries its main drawback next to its strengths, and a list only holds as many products as we genuinely recommend. If our top pick pays us nothing, it stays the top pick.

The team

Who does the testing

Eitan N.Co-founderMoshe G.Co-founderFauzan P.Research & InvestigationRiniResearch & InvestigationKevinResearch & InvestigationDarshana R.WriterHIHadees I.Writer

Found something wrong? Our corrections policy says what we do about it. Every brand we've scored is listed on the brands page.